How Much is a lead worth to a business ?
Recently I was able to purchase a WSO from Peter Maxwell - How To Set Up Your Own Local Lead Generation Mini-Sites And Rent Them Out Or Sell The Leads To Offline Businesses.
While working through the information supplied by Peter in his eGuide, the calculation of the LTV / the life time value of the client and how important this was to the overall valuation of the service that you were offering to the client was discussed and can be agreed to be an important factor in the valuation process.
During the process of working the LTV value out for one of my clients, I found it difficult in the sense that once we started to add in the many variables needed to calculate the correct $ value to quote that it was a near impossible task as it stood.
Taking the basic LTV formula was fine, but when combining the variable adwords cost, then patching in a variable conversion rate for the client, adding in a formula to calculate the required return and allow to run the adwords campaign where it needed to be, it became a near to almost impossible task even in basic excel.
The reason for this was to give excel the required answer based on what we could calculate our costs out to, and then ask it to develop the LTV the system went into a loop known as circular reference, where the calculation was trying to give the answer and ask the question all at the same time, this left the option of test re set, repeated many times over.
With many years of excel work under the belt and an understanding of adwords (the internets stock market) it was time to dust of the covers of Microsoft office and put into play an application to sort the problem.
In doing so and reading some of the replies from other people also using the lead gen system, it was decided to polish the application up and share the resulting application tool with others.
The application is not about hype but more about ease of use and accurate and effective results, It will accurately calculate values for, site rental, lead generation, SEO services, using paid or natural traffic or any combination of the two, and will also calculate out any PPC or CPA type offers to show expected returns, while at the same remaining completely flexible that each person can adjust the settings to suit their own needs a circumstances.
* You will need to have Microsoft excel 2003 or better to run this application.
For private Use Only - [NO] Can be offered through auction sites, [NO] Can be given away on public download, [NO] Can sell Resale Rights, [NO] Can sell Master Resale Rights, [NO] Can sell Private Label Rights
Feedback.
While working through the information supplied by Peter in his eGuide, the calculation of the LTV / the life time value of the client and how important this was to the overall valuation of the service that you were offering to the client was discussed and can be agreed to be an important factor in the valuation process.
During the process of working the LTV value out for one of my clients, I found it difficult in the sense that once we started to add in the many variables needed to calculate the correct $ value to quote that it was a near impossible task as it stood.
Taking the basic LTV formula was fine, but when combining the variable adwords cost, then patching in a variable conversion rate for the client, adding in a formula to calculate the required return and allow to run the adwords campaign where it needed to be, it became a near to almost impossible task even in basic excel.
The reason for this was to give excel the required answer based on what we could calculate our costs out to, and then ask it to develop the LTV the system went into a loop known as circular reference, where the calculation was trying to give the answer and ask the question all at the same time, this left the option of test re set, repeated many times over.
With many years of excel work under the belt and an understanding of adwords (the internets stock market) it was time to dust of the covers of Microsoft office and put into play an application to sort the problem.
In doing so and reading some of the replies from other people also using the lead gen system, it was decided to polish the application up and share the resulting application tool with others.
The application is not about hype but more about ease of use and accurate and effective results, It will accurately calculate values for, site rental, lead generation, SEO services, using paid or natural traffic or any combination of the two, and will also calculate out any PPC or CPA type offers to show expected returns, while at the same remaining completely flexible that each person can adjust the settings to suit their own needs a circumstances.
* You will need to have Microsoft excel 2003 or better to run this application.
For private Use Only - [NO] Can be offered through auction sites, [NO] Can be given away on public download, [NO] Can sell Resale Rights, [NO] Can sell Master Resale Rights, [NO] Can sell Private Label Rights
Feedback.
$19.95 - full 60 day money back - no qibble gurantee
Pete,
Looked over it last night after dinner and was still looking at it after 11pm This is outstanding. You have created a brilliant tool for all off liners. Imagine getting just 3 pieces of information and being able to calculate LTV and your rates for site rental, SEO etc.
Sincere thanks for allowing me to test this. You have an absolute winner here mate. I will talk soon
Craig
-
Pete has done us an exceptional favour with this tool. I've had the privilege of playing with this now for a few days and Pete has come up with a brilliant tool.
Google spends a fortune on doing market research to establish the relative value of each market or niche. That's why they price their adwords differently. A plastic surgeon in LA pays more for adwords than a wedding planner in Sydney. Pete refers to Google as the stock exchange for the Internet and applies this to his lead valuation calculator. There are so many posts where people ask for advice on pricing the leads and this is the answer. It is based on the Life Time Value calculations etc.
-
An excellent spreadsheet tool and a 15 page user guide. Very generous indeed.
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Thanks, Pete. I just launched my own lead generation business for offline businesses and this would be a very useful tool. Thank you for doing this.
all the best,
Jonathan
-
Pete, this is an exceptional offer. I am a perfectionist and it is hard for me to get going without all the tools for almost guarantied success.
I do believe you and Peter Maxwell, have given me these tools. I am most grateful and will continue to learn from your wisdom. You probably have guessed that I am a newbie, but destined to succeed. Thanks again,
Olghi
-
Hey Pete,
Great report. Well put together and very informative.
This will definitely help anyone trying to figure out the value of a customer, newbie to old pros alike!
Everyone can benefit from this report, THANKS for the share.
Greg
-
Looked over it last night after dinner and was still looking at it after 11pm This is outstanding. You have created a brilliant tool for all off liners. Imagine getting just 3 pieces of information and being able to calculate LTV and your rates for site rental, SEO etc.
Sincere thanks for allowing me to test this. You have an absolute winner here mate. I will talk soon
Craig
-
Pete has done us an exceptional favour with this tool. I've had the privilege of playing with this now for a few days and Pete has come up with a brilliant tool.
Google spends a fortune on doing market research to establish the relative value of each market or niche. That's why they price their adwords differently. A plastic surgeon in LA pays more for adwords than a wedding planner in Sydney. Pete refers to Google as the stock exchange for the Internet and applies this to his lead valuation calculator. There are so many posts where people ask for advice on pricing the leads and this is the answer. It is based on the Life Time Value calculations etc.
-
An excellent spreadsheet tool and a 15 page user guide. Very generous indeed.
-
Thanks, Pete. I just launched my own lead generation business for offline businesses and this would be a very useful tool. Thank you for doing this.
all the best,
Jonathan
-
Pete, this is an exceptional offer. I am a perfectionist and it is hard for me to get going without all the tools for almost guarantied success.
I do believe you and Peter Maxwell, have given me these tools. I am most grateful and will continue to learn from your wisdom. You probably have guessed that I am a newbie, but destined to succeed. Thanks again,
Olghi
-
Hey Pete,
Great report. Well put together and very informative.
This will definitely help anyone trying to figure out the value of a customer, newbie to old pros alike!
Everyone can benefit from this report, THANKS for the share.
Greg
-
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| leadgencalc_101207_a.pdf |
